Calvin Klein Inc. Launches Re-Calvin Take-Back Program in the United States

PVH owned American Fashion Lifestyle brand Calvin Klein has launched a new take-back program in the United States, designed to make it easy for customers to responsibly part with their pre-loved items.

Titled Re-Calvin, the program is developed in partnership with American re-commerce technology company Trove and Canadian circular logistics and textile sustainability company Debrand. The free service offers a simple, accessible way to extend the useful life of clothing, shoes and accessories from any brand across all categories through donation, recycling, downcycling. It also accepts intimates such as bras, swimwear and underwear- a category often excluded from circularity programs.

'As Calvin Klein continues its sustainability journey, we are proud to introduce a program that makes circularity more accessible for our customers and delivers alternative uses for pre-loved items. It was important that we partner with experts with a proven ability to build and scale programs that handle a wide range of products and categories, making it easier than ever for customers to responsibly extend the life of their items,' David Savman, Global Brand President, Calvin Klein said in a press release.

'Re-Calvin marks the first implementation of Trove's new Takeback Plug-In. With this launch, Calvin Klein is showing how technology can make responsible choices simple for every customer, accepting items from any brand and across all categories, including intimates, to help keep more textiles in circulation,' Terry Boyle, CEO of Trove stated.

US customers can avail Re-Calvin, by visiting calvinklein.us/re-calvin to print a free shipping label and send in items from any brand. Once received, each package is processed and routed according to Calvin Klein's diligent, established standards of Reuse, Recycle / Downcycle, and Responsible Disposal. Only items in good condition are directed to reuse to secondhand distribution partners. Garments with significant wear, damage, heavy stains and all intimates are directed to end-of-use streams, such as recycling into new fibers, or downcycling into materials such as insulation or padding. As a final step, if no reuse, recycling or downcycling option is available, items are Responsibly Disposed i.e. converted from waste to energy or alternative fuel conversion.

Re-Calvin reflects Calvin Klein, Trove and Debrand's shared belief that every item should have as many chances as possible to find a second life.

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